is a photography website project which provides inspired photo stories from Tel Aviv, White City –  UNESCO World Heritage. Our wish is to capture it through camera and share it to the world.

You may be asking yourself who we are and why are we here. The answers to these questions are quite simple. We are a group of people much like you, who are passionate about photography and art. In 2012, we created a photography  project about Tel Aviv and the main idea was to show the city from a different point of view, like nobody seen it before. That’s our credo: “Same place, different story” and that’s how was born.

Our works were featured on: Wikipedia, Triposo, Geektime, BusinessWeek, TAGLIT, TheInsiders, Tel Aviv University, The Israel Conservatory of Music, OGE Creative Group, The Culture Trip and many great companies in a different areas: Design, Travel, Real Estate, Startup… Most of them became our clients and friends.

For all our captures we are using a professional equipment: a couple of DSLR cameras, professional lenses and an advanced post-processing work-flow using Adobe software: Lightroom, Photoshop and PTGui for Panoramas. That technologies helps us keep our images in a high-level and bring to you the best quality ever. On the other hand, we do not feel the need to over-process our images. A great photo is great because of the moment it captures and the skill-set needed to capture it, not because of what’s done to it afterwards.

The Team

Evgeniy Averboukh
Evgeniy Alterman
Abramovich Anna


Photography Copyrights

All materials on this site are protected by copyright. All rights belong to the authors website.
We allow to use all our photos and materials for non-commercial use for FREE  with an author credit and an active link to If you are using a photo from article, please use an active link to the post.
For commercial use, please consider to contact us.


Have an idea or want to collaborate?

Feel free to contact us individually using a contact form or an email: